The Newsletter plugin by Stefano Lissa & The Newsletter Team is an entire newsletter and email marketing system for your WordPress blog.
It’s great for list building and you can create, send, and track HTML emails. Once activated, it packs a punch.
When you activate, you’re welcomed by a lavish dashboard, animations, and illustrations demonstrating all of its features. It’s a nice addition and shows that they’re not some “dull and ordinary” plugin.
Beyond visually being nice, it has all of the essential features for subscriptions to your email and/or newsletter.
The easy to use drag and drop composer makes building newsletters simple. And with the capability of having unlimited subscribers, unlimited newsletters, advanced targeting and more, this is worth a try.
Just having an endless amount of contacts at no cost is an advantage over professional email services that charge you based on the number of subscribers.
Let’s check this out!
Everything is accessible and clearly labeled right from the dashboard.
The Newsletter dashboard.
You can see that the upper tabs have all of the ingredients you’ll need to include a subscription block and get your marketing in motion.
From the dashboard, all the main tabs are on top.
There are a lot of capabilities here. Going over every detail that is included in this plugin would lead to a rather long article (and not entirely necessary considering how self-explanatory this plugin is), so to keep things simple, I’ll break down just a few essentials.
Let’s start with the Subscription Configuration. Like everything else, it’s very clear what the functions are and where they’re at.
For example, if I want to edit the opt-in feature, I click the List Building tab, Subscription Configuration, and then all the features are right here.
Where you can choose how visitors opt in, manage repeat subscriptions, override opt in, and edit notifications.
I can see why this plugin is called Newsletter, because it truly lives up to its name as the highlight of the features — creating amazing newsletters.
The drag and drop feature streamlines the creation process, making it incredibly easy and efficient.
You can start by choosing a preset template. There’s everything from a simple call to action, invitation, or a big announcement.
Or, you can create your own with some coding knowledge.
The newsletter area.
I’m going to just create a simple call to action newsletter.
I dragged the header block over and an image block, uploaded my own Dev Man.jpeg, and — in less than a minute — I had a newsletter ready to be delivered (possibly by Dev Man himself).
As you can see, you can also preview what it will look like. Here’s an example newsletter with a mobile preview on the right.
When you have your newsletter ready to go, it’s a matter of sending it. You can specify quite a bit in regards to how you want to compose the email.
Pick from lists, select language, and plenty more.
You can preview everything right here. It’s a simple click back to edit if you notice a change you need to make.
To sum it all up, this is a pretty amazing plugin for the going rate of — free! There is a Premium option starting $65, which includes support, more detailed reports, and more.
However, if you’re looking to save some money, the free version gets two thumbs (or knuckles) up from us.